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GenSight® enables effective governance of
sales and marketing spend with rigorous selection, prioritization
and tracking of initiatives, in order to increase accountability
and return on investment.
The GenSight® capability enables you to objectively prioritize
sales and marketing initiatives with different strategic goals, potential
rates of return, investment risks, constraints and dependencies in
order to determine resources across competing opportunities. GenSight® provides
a comprehensive solution for the selection, prioritization and
tracking of initiatives, and the optimal allocation of constrained
resources. It enables you to merge hard and intuitive data to arrive
at an agreed upon prioritization.
A Comprehensive Solution
Link all Sales and Marketing Initiatives to Strategy -
Translate and integrate strategy throughout the organization. Ensure
that sales and marketing resources are aligned with strategic objectives.
Balance Sales and Marketing Spend - Ensure the right
balance of spend across a number of key dimensions including:
- Product Category
- Market / Segment
- Geographic Region
- Strategic Objective
Achieve Data Visualization -
View the entire portfolio of projects– today and over time
- with advanced data visualization technology.
Track and Control Projects – Automate
workflow, project tracking, document management and flexible searching
and reporting.
Collaborate on Projects - Share
documents and project information across divisions, regions and product
sales & marketing
groups with a standard, enterprise-wide process and system.
SOFTWARE KEY
FEATURES: More>
- Portfolio Visualization and Animation
- Multi-Dimensional Portfolio Analytics
- Criteria-Based Decision Support
- Predictive Business Modeling
- Resource Optimization
- Project Tracking and Workflow
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